SYNDICATION

The older Bugs Bunny and Popeye cartoons made way for first-run syndicated cartoons such as He-Man and the Masters of the Universe, Rambo: The Force of Freedom, ThunderCats, Dennis the Menace, My Little Pony, The Transformers, G.I. Joe, Voltron, and reruns of Scooby Doo, Garfield and Friends and The Pink Panther, among many others.

In 1987, The Walt Disney Company tried its luck at syndication; DuckTales went on the air that September and lasted 100 episodes. The success of DuckTales paved the way for a second series two years later, Chip ‘n Dale Rescue Rangers. The following year, the two shows aired together under the umbrella title The Disney Afternoon. In 1991, Disney added another hour; the block aired in syndication until 1999.

These cartoons initially competed with the nationally broadcasted ones. In the 1980s, national TV only aired Saturday mornings, not competing with the weekday and Sunday blocks of syndication aired by local independent stations but; however, by the 1990s, Fox and then WB started airing weekday afternoon blocks. By the end of the 1990s, both syndicated and national TV ended up losing most of its children’s market to the rise of cable TV channels like Nickelodeon, Disney Channel and Cartoon Network which provided appealing children’s entertainment throughout the week at nearly all hours.

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SYNDICATED SERIES SUBLIMINALS