How to Make It in America is an American comedy-drama television series that premiered on HBO on February 14, 2010. The series follows the lives of Ben Epstein (Bryan Greenberg) and his friend Cam Calderon (Victor Rasuk) as they try to succeed in New York City’s fashion scene. The show’s second season premiered on October 2, 2011.
On December 20, 2011, HBO announced the cancellation of the show. Executive producer Mark Wahlberg said in an interview for GQ magazine in January 2012 that the show may return on another network.
How to Make It in America followed two enterprising twenty-somethings hustling their way through New York City’s fashion scene, determined to achieve their vision of the American Dream. Trying to make a name for themselves in the city’s competitive fashion scene, Ben Epstein and his friend and business partner Cam Calderon use their street knowledge and connections to make their way up. With the help of their well-connected friend Domingo and Cam’s cousin Rene, who has ambitions of his own—a new energy drink called Rasta-Monsta—the burgeoning entrepreneurs set out to make it big. They experience success and challenges.
Learn more about the concepts, principles and symbolism behind the subliminals found in this television series: